PREDICTIVE ANALYTICS IN PERFORMANCE MARKETING WHAT YOU NEED TO KNOW

The Duty of A/B Screening in Performance MarketingWhen an A/B test produces significant results, they can have a big effect on your performance advertising. For instance, a small change to an ad copy can enhance click-through rates by 2%.A/B screening involves comparing 2 versions of a design element against each other to see which does far better.